Freelance designer to a brand founder
You design product pages for Shopify stores, and you just looked at this brand's. You're writing cold — the opener has to prove it.
You typed
Freelance designer helping Shopify stores improve product pages. Recently simplified a skincare brand's PDP and lifted their add-to-cart rate.
You asked: Founder of a mid-size Shopify skincare brand — friendly tone.
Hi [first name], I was looking at [company]'s store — the brand photography is genuinely good, and the PDP layout caught my eye because it's doing your images a disservice. Most Shopify stores lose buyers on the product page: too much text, the add-to-cart buried below the fold. I redesign product pages for stores like yours — recently simplified a skincare brand's PDP and their add-to-cart rate went up. Want me to send over two quick things I'd change on yours? No call needed. [your name]
